We make complex products feel simple.
Forthright is an AI and UX consultancy. We do research, design, and engineering for product teams who need to ship.
§ 01 / Services
What we do
Research that changes the roadmap
We run the interviews, pull the data, and find what the organization assumed wrong. At Cerebral, seven interviews reshaped two years of product strategy and drove a 26% lift in CSAT.
Design and engineering, shipped
End-to-end product work: AI pipelines, consumer apps, enterprise tools. We design it and build it. Rewind went from concept to App Store in ten weeks.
Hard problems, not easy redesigns
We unstick the work that's stuck: the feature nobody adopts, the flow that generates support tickets, the product that needs to exist but doesn't yet.
It was with supreme confidence that I tapped Josh to run my initial research program at Cerebral. It had to both serve as a template and convince critical leadership, and as usual he delivered top shelf work.
§ 02 / Work
Selected work
Rewind
AI-powered tape recognition for VHS collectors. Point your camera at a shelf and Rewind tells you what fits your taste, what you already own, and what is worth grabbing. Concept to App Store in ten weeks. 13,500 tapes catalogued in the first three weeks.
Visit heyrewind.app →
Cerebral
Led the first comprehensive research program at a $4.8B mental health startup. Seven customer interviews, a full journey map, and three insights that shaped two years of roadmap and drove a 26% lift in customer satisfaction.
Read the case study →Project in development
Currently in build. We will share more when it ships.
§ 03 / Contact
Tell us what's stuck
We'll be honest about whether we can help.